Heidi Whitman is an international strategic advisor specialising in cannabis, plant based therapeutics, and regulated wellness markets. With over a decade of experience across the UK, EU, and global ecosystems, she focuses on governance, compliance, financial architecture, and cross border market entry for companies seeking sustainable, scalable growth.

She is the Co Founder and Chairwoman of the EmpowHer Cannabis Society, a global network of women driving progress, inclusion, and leadership across the cannabis industry in over 40 countries. Through this platform, she actively champions gender equity, visibility, and measurable business impact.

Heidi is known for her “high functioning, not high” philosophy, advocating for precision dosing, product diversification, and responsible frameworks that prioritise patient outcomes and everyday functionality. Her work bridges industry, policy, and investment supporting governments, operators, and innovators to build compliant, future ready markets grounded in transparency and trust.